THINGS WE’VE DONE
AND
THINGS THEY’VE SAID

  • "Much more inventive and innovative than others."

    HONDA UK – speaking about RubberDuckMag

  • "Quirky. Different. Slightly mad. Intelligent."

    BMW – speaking about RubberDuckMag

  • "Apparently 'bad' means 'good' in hip-hop culture - check out their really bad site."

    THRILLEST.COM – speaking about the badDETT fashion label

  • "Here's hoping a service like this can take hold in America as there are tons of unsigned artists who could benefit from some fashionable promotion."

    TRENDHUNTER.COM – speaking about the badDETT fashion label

  • "UK company gives the subscription model a musical twist."

    SPRINGWISE.COM – speaking about the badDETT fashion label

  • "Arguably the most advanced online magazine was launched this month in the rather quirky shape of RubberDuck. …a venture that has very few comparable peers worldwide."

    CAMPAIGN MAGAZINE – speaking in 2009 about RubberDuckMag

  • "If James Dean was an interactive online car magazine."

    CEROS MEDIA – showcasing RubberDuckMag in 2009

  • "We wish RubberDuck all the best but we think they are a few years ahead of their time."

    MEDIASTOW (media analysis specialists)

  • "This is the future for genuinely local journalism."

    HOLDTHEFRONTPAGE.CO.UK – speaking about Ludlow Ledger

badDETT

Established in 2011 – the fashionable record label that showcases a roster of both established and emerging talent through MP3 tees and shirts: screen-printed album artwork with smart phone activated audio.

An alternative take on the physical album, allowing digital music to be delivered in a tangible and visible fashion. Not everyone has a turntable, tape desk, or MP3 player, but we all have a torso!

The Shuffle Shirt followed, which gave exposure to a completely different category each and every month from a wealth of unsigned global talent – changing from hip-hop, lo-fi, grime, drum and bass, punk rock, jazz, and soul revival, to experimental, world music, indie, and that elusive ‘other’...

Dues were paid too, with the stable of featured artists receiving royalty shares whenever a piece of clothing was purchased.

RubberDuckMag

Inspired by Onboard Snowboard magazine, RubberDuck was developed in 2008, with edition #1 launched on the Ceros digital platform in May 2009.

Globally championed as the world’s first interactive car magazine (alongside Dennis Publishing’s iMotor who launched on the CEROS platform the very same month) the online publication challenged convention and delivered a fresh approach to the motoring segment – brought together by a team that previously staffed at Top Gear, Car, evo, Max Power, and Playboy.

The first edition featured the world exclusive road-test of Volkswagen’s concept W12-650 Golf GTI in Wolfsburg, and a UK road-trip in Lamborghini’s (then) brand-new Gallardo LP560-4 to buy a second-hand vinyl copy of Love Child by The Supremes.

RubberDuck went on to proudly receive Silver at the 2010 Digital Magazine Awards – judged by The Telegraph, WIRED, and Quark. Gold was awarded to Mazda for ZoomZoom!

The proudest, moment though, was working with Lilli Risner and Remark! to seamlessly embed British Sign Language on each digital page to translate all of the magazine’s content, including editorial text, video, audio, and adverts.

When RubberDuck migrated into the real world in 2013 (as an A0-format poster-magazine) so did the sign language: employing watermarked paper to deliver the translations to a smart phone.

This large interactive poster-magazine featured in the highly regarded Innovations in Media Report, 2013.

Exploring further alternative formats, one edition was born as an interactive front-cover Frisbee, another being a dual-drive USB publication.

Launch Issue (2009)